An in-depth convention on the Italian and international ceramics industry.

Two days with panel discussions, debates and presentations of case histories, with prestigious opinion leaders, key industry players, paint producers and plant suppliers

We will talk about economy and markets, intralogistics and warehouses, digitalisation of ceramics company, up to the new frontiers of the full digital surface decoration.

Speakers include some of the major players in the Italian and international ceramics industry, representatives of industry associations and experts on new trends.



With our broad range of expertise and extensive networks, we are able to provide our clients with effective, quick answers and solutions to their ceramic requirements.

8:30 am Registration
9:00 am Welcome
Paolo Sassi (Chairman Acimac) and Patrizia Cecchi (Director BU Italian Exhibitions, IEG)
9:15 am
Paolo Gambuli, General Manager Acimac
9:30 am World production, consumption, import-exports of ceramic tiles: trends and perspectives 
Luca Baraldi (Acimac/MECS)
10:10 am The US market: Who is going to win?
Joseph Lundgren (Joseph Lundgren Consulting, USA)
10:30 am
What future for Asia and Africa amid new challenges and opportunities?
Panel Debate with key figures from the local ceramic industry
Mr. Ye Yongkai, Vice President New Pearl Ceramics (China)
Mr. Prem Narayan Trivedi, Director of Indian Council of Ceramic Tiles & Sanitaryware (India)
Mr. Patrick Oaikhinan, Epina Technologies (Nigeria) 
Mr. Mohammad Roshanfekr, CEO of Iranian Ceramic Producers’ Syndicate (Iran)  
Mr. Ilter Yurtbay, Chairman of Serkap, Turkish Ceramic Tile Association (Turkey)
11:45 am Trends of Distribution in Tiles & Flooring” by Christophe CALLON  (Purchasing and Marketing Manager SAINT GOBAIN BUILDING DISTRIBUTION - Tiles & Flooring. CEO Decoceram)
12:15 pm Is Italy still a model?
ROUND TABLE with the Chairmen of the Italian Ceramic Industry Associations
Giovanni Savorani, Chairman of Confindustria Ceramica
Claudio Casolari, Chairman of Ceramicolor
Paolo Sassi, Chairman of Acimac
1:00 pm Networking Lunch

Introduction to the afternoon session: A long history of digitalization
Franco Stefani, Chairman System Ceramics
3:00 pm
The Italian Government politics for the future of Industry 4.0 plan
Ilaria Vesentini (Il Sole 24 Ore) meets:
Marco Calabrò (Italian Ministry of Economic Development)
Andrea Bianchi (Confindustria’s Director for Industrial Politics)
3:45 pm Digital humanism explained by:
Maurizio Brioschi (Head of Digital Enterprise Division Cefriel)
Luciano Sottile (General Manager Machine Division Goglio Spa)
4:45 pm Question time and conclusions
8:30 am Registration
9:00 am Welcome
Paolo Gambuli, General Manager Acimac 

FIRST SESSION: Toeards complete digitalization of ceramic companies 
Technical talks given by:  
9:15 am PRIME, Digital Industrial Design - Cristian Mattioli (System Ceramics) 
9:30 am The road to plant digitalisation - Paola Gatti (Sacmi) 
9:45 am The BMR digital line and logistics 4.0 - Marco Sichi (BMR) 
10:00 am Digital Synergies - Stefano Guidarini (Proteo Engineering) 
10:15 am The digital factory by LB: improving the efficiency of machine and plant interactions in the PLUS and STAR solutions - Giuseppe Cavani, Stefano Puccini (LB) 
10:30 am Software for the factory 4.0: the experience of FLORIM with COMPASS10 - Fabrizio Arnaldi (Plannet) and Maurizio Mambelli (Florim)
10:45 am ROUNDTABLE DISCUSSION: suppliers and users exchange views

SECOND SESSION: Digitalisation in intralogistics and warehouses: new solutions for creating value
Technical talks given by:
11:45 am Intralogistics 4.0, the added value of modern ceramics - Giuseppe Miselli (Sacmi), Stefano Cudicio (Toyota Material Handling Italia)
12:00 pm Picking management and optimisation - Paolo Cometto, Franco Angelotti (Intermac/Movetro)
12:15 pm Intralogistics: innovative technologies for use in new management models - Paolo Serpagli, Miki Ferrari (Weflex)
12:30 pm ROUNDTABLE DISCUSSION: suppliers and users exchange views 
1:00 pm

Networking Lunch 

THIRD SESSION: The new frontiers of the Digital Decoration for ceramic surfaces
Technical talks given by:


2.35 pm Decoration: the innovation of digital technology from System Ceramics - Paolo Casarini (System Ceramics) 
2.50 pm The need for production flexibility and consistent quality. The response from Sicer: supplier or partner? - Sergio Marcaccioli (Sicer) 
3.05 pm Synchronisation of the digital decoration process - Davide Medici (Sacmi)
3.20 pm Je pense donc Je suis digital - Claudio Casolari (Metco) 
3.35 pm ROUNDTABLE DISCUSSION: suppliers and users exchange views 
4.30 pm Question time and conclusions